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陶华碧

陶华碧(1947年),籍贯贵州省湄潭县,“老干妈”风味食品系列(如,“老干妈香辣酱“[1])的创始人。贵州省人民代表大会常务委员会代表、贵阳市政治协商委员。2008年起担任全国人大代表[2]
1989年,陶华碧开了个简陋的餐厅,专卖凉粉凉面。当时,她特地制作了辣椒酱,作为专门拌凉粉的一种作料,结果生意十分兴隆。有一天,陶华碧没有去菜市场买辣椒, 以为缺少辣椒酱也不会耽误生意。谁知顾客来吃饭时,一听说没有辣椒酱,居然都转身就走。这件事对陶华碧的触动很大。她从此潜心研究辣椒酱,经过反复试制, 她做的辣椒酱风味更加独特了。很多客人吃完凉粉后,又掏出钱来买一点辣椒酱带回去,甚至有人不吃凉粉却专门来买她的辣椒酱。有人对她说:“你既然能做出这 么好的辣椒酱,还卖什么凉粉?干脆开家辣椒酱工厂算了!”
于是,陶华碧舍弃了苦心经营多年的餐厅,于1996年7月借南明区云关村委会的两间房子,招聘了40名工人,办起了食品加工厂,专门生产辣椒酱,定名为“贵阳南明老干妈风味食品有限责任公司”。结果,这个没上过一天学的农村妇女,白手起家,在短短的6年间创办出了一家资产达13亿元的私营大企业。 2006年企业产值12亿元,上缴税金1.67亿元。陶华碧因为旗下“老干妈”系列辣酱食品在海内外都大受欢迎,被称为中国最火辣的女人。[3]

“ 老干妈”名称的由来

陶华碧原是核工业部206地质队的一名普通家属,丈夫早年去世,给她留下了两个年幼的孩子,为了生活,她在地质队所在地的龙洞堡街上靠卖凉粉、米豆腐维持生计。当时,邻近的贵阳红星机床厂技校的许多学生因陶华碧为人厚道、待人热情,待学生好而经常光顾她的摊点,其中有一位叫欧阳梓刚的 学生因家境不好,成天调皮捣蛋、打架斗殴,陶华碧像母亲一般地对他进行说服教育,在生活上关心他,在得知他家境贫困时又对他予以资助,打消了他一度辍学的 念头并一直助他完成了学业,还帮助他改掉了身上许多不良的习气。当时的欧阳梓刚非常感激陶华碧,将她视为自己的母亲,于是亲切的称陶华碧为“老干妈”,红 星机床厂技校的其他学生也都随之喊起了“老干妈”,于是老干妈这称谓不胫而走,连周围的许多群众也亲切地称陶华碧为老干妈了。1996年陶华碧办公司时, 便在公司名 (贵阳南明老干妈风味食品有限责任公司)和产品商标中加入了“老干妈”的重要标识。[4]

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